February 23, 2021
3 min read
Looking for a diamond ring? Maybe you need the perfect gift for a special occasion or maybe you’re just looking for a way to remind your loved one how much they mean to you. But have you ever wondered why diamond rings are one of the most popular gifts and symbols of romantic affection?
Well, diamond rings have been a popular symbol of love for many years. Here’s what you need to know about how modern diamond rings came to be as well as two stunning types of diamond rings you’ll want to get your hands on right away.
Primarily, the diamond ring was used just as an engagement ring. The history of the engagement ring can be traced back to ancient Rome. Many other cultures used rings too, as a symbol that would officialize the bond of marriage. The ring would be worn on the ring finger of the left hand which was believed to have a vein that led to the heart.
Although diamond rings were worn by some, they were not widely popularized or normalized until after the Great Depression. During the Depression in the 1930s, the price of diamonds had crashed like much else. Research trends were also showing that the popularity of diamond engagement rings was decreasing with the new generation.
This led to the diamond marketing campaign launched by DeBeers in 1938. A part of this campaign was their goal of educating the public on the four C’s of a diamond: cut, clarity, carats and color. They also endorsed their slogan, “a diamond is forever”. Through the campaign, DeBeers aimed to convince the public of the timeless value of a diamond as well as popularize the concept that diamonds were the only stones for engagement rings.
And you could say that's where the tradition started. The popularity of a diamond ring grew and grew. Today, diamond rings are a beautiful accessory and meaningful gift among many people.
Diamond rings also come in wide varieties of styles and designs. In this article we’ll be talking about two beautiful kinds of diamond rings: diamond eternity bands and diamond anniversary bands. Keep reading to learn about these diamond rings and their significance.
Eternity: infinite or unending time. As the name suggests, that is what an eternity band was made to symbolize. Created by DeBeers just like the diamond engagement ring, the diamond eternity band came about in the 1960s.
The diamond merchant DeBeers had an agreement with the Soviet Union in which they received lots of small diamonds as opposed to the large diamonds that were used in diamond engagement rings. This led to the creation of an eternity band that would have these small diamonds going all around.
The diamond eternity band was also marketed towards older couples who had been together for a while, 10 years or more in many cases. Lots of these women already had their engagement rings and received eternity bands years after their marriage as a reminder of the never-ending love of their relationship.
Directed at husbands, this campaign even featured a slogan that read, “She married you for richer or poorer. Let her know how it's going”.
Just like this, the eternity band became a popular gift. The small diamonds create a circle around the ring which appears to have no end, symbolizing that your love for who you give the ring to also has no end.
A beautiful design with an even more beautiful meaning, the diamond eternity band is popular for good reason. And that's why there's no reason why you shouldn’t be a part of the trend too. Treasure Fine Jewelers offers you an amazing collection of eternity bands so you can find the perfect ring to remind your partner just how much you love them.
With platinum rings as well as 14k gold rings in white , yellow and rose gold, this collection offers many styles for you to discover. From traditional diamond eternity band styles that often come to mind when thinking of an eternity band, to unique designs that you may never have thought of, we’ve got it all.
And don’t worry, we won’t be promoting the slogan that DeBeers did in the 1960s. We aren’t here to break your bank. Treasure Fine Jewelers works to bring you the most affordable prices for our high-quality fine jewelry. So go show the eternity of your love!
So it’s not exactly your engagement or the right time for an eternity band but it's almost your anniversary. Well lucky for you, there’s the anniversary band. Just like the name suggests, the anniversary band is the perfect ring for your special anniversary gift.
Throughout history, many cultures have used different gifts to symbolize certain anniversaries such as the 10th or the 50th. Wedding anniversary celebrations varied and many traditions involved the giving of gifts among spouses to commemorate the occasion. For example, the Victorian era designated wood as the gift for the 5th anniversary of marriage and diamonds for the 75th.
Although it’s less common nowadays for couples to follow these specific guidelines for certain anniversaries, one anniversary gift has stayed consistent: rings!
Many couples around the world celebrate wedding anniversaries by exchanging rings. The celebration of wedding anniversaries highlights the joy and success of the marriage over time and couples choose rings that are valuable to them to signify this importance.
Today, diamond anniversary bands are made specifically for the celebration of anniversaries. And Treasure Fine Jewelers lives to help you treasure the special moments in your life just like your anniversary. That’s why we have the perfect collection of anniversary bands for you. These gold bands with a series of shining diamonds along the top are just the way to go for your next anniversary.
Discover a beautiful array of styles with a range of colors and carat weights. We’re determined to help you find the perfect piece that fits your style and budget so that you can focus on treasuring your special moment. So get that perfect anniversary present!
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